Mady Keup

Professor of tourism and event marketing at SKEMA Business School, France

  • Worked as Director at Visit London (today London Convention Bureau)
  • Was CEO of British-Portuguese Chamber of Commerce
  • Worked with British Tourist Authority (today Visit Britain)
  • Qualified trainer for the MPI (Meeting Professionals International)
  • Frequently engaged in tourism and event consultancy including  European Union Interreg III benchmarking projects and strategic consultancy for Convention Bureaus