John Swarbrooke

Professor of Tourism & Hospitality at Manchester Metropolitan University

  • Author of eight books on tourism which have been translated into a number of languages and are used all over the world
  •  Former Director of a city convention bureau and chief executive of an award winning museum
  • Undertaken consultancy work for the UN, European Union and major corporations in Europe, the Middle East and Asia
  • Research interests include tourist behaviour, corporate social resoponsibility and tourist destination marketing
  • Keynote speaker at more than thirty international academic and professional conferences around the world
  • Professeur Visitant at IMHI/ESSEC Paris and former Academic Director of César Ritz Colleges Switzerland